Hotel Metropole, Monte-Carlo, Monaco
Terre Blanche Hotel Spa Golf Resort, Provence/ Cote d’Azur
Hôtel de Crillon, A Rosewood Hotel, Paris, France
Les Sources de Caudalie, Bordeaux, France
Royal Mansour, Marrakech, Morocco
Rosewood Hong Kong
Rosewood Castiglion del Bosco, Tuscany, Italy
GB Thermae Hotels, Abano Therme, Italy
VIVAMAYR Maria Wörth Clinic, Austria
VIVAMAYR Altaussee Clinic, Austria
Capsis Out of the Blue Resort, Crete, Greece
Kalari Kovilakom Ayurvedic Palace, Kerala, India
Kalari Rasayana Ayurvedic Clinic, Trivandrum, India
SwaSwara Self-discovery Luxury Resort, Gokarna, India
Prakriti Shakti Naturopathic Center, Kerala, India
Season’S Luxury Hotels Representation was founded by Julie Zeldich in 2007. Before that since 2002 she has been representing some of luxury hotels individually.
Now Season'S Luxury Hotels Representation provides sales and public relations representation in Russia and CIS countries for luxury hotels. We work with vip-agencies and luxury press of CIS countries (Russia (mostly), Ukraine, Kazakhstan, Azerbaijan and Baltic countries). We have two brands of activities: Public Relations where we work with the best media and Sales – we don't sell ourselves, but we help to make the reservations and stimulate good sales by touristic agencies, tour operators and other business providers. Also we give great value of collaboration with private banking service, VIP-concierge service agencies, etc. – as number of direct clients booking increases a lot every year.
We have our own specialist database with many personal media contacts, which we constantly maintain and develop.
Every project and every client is unique for us. Our strategy for each hotel is done very individually, in tailor made style, our activities are well thought out, that is why we have good results. Initially, we analyze how is the image of the hotel at the moment on our market, what PR and sales lacunas in the current situation on our market it has and which goals to achieve are desirable by the hotel, which clients it would like to get in the first place. According to this we develop a strategy to change this situation in the near future. As a rule, having a well developed strategy and following it, the situation changes significantly in the first year of operation. But it should be noted that our synergy with the hotel is very important for the result, that is, its willingness to provide us with the most detailed information and photos of the property, special offers for TA/TO if needed, to welcome journalists and pay attention to them, to create together with us themes for emailing, and so on.
To ensure the best performance of all tasks and in order to fulfill its obligations we propose a detailed program for each hotel we represent, including the following services and acts:
Organizing monthly meetings with best travel representatives (travel agencies, TO, concierge services, private banking companies etc) of Moscow or others cities of CIS;
Organizing breakfasts-presentations with the best individual travel agencies and luxury concierge services – according to the activity plan;
Monthly news mailing (according to the information provided by the hotel) to travel agencies and TO;
Organizing and accompanying of famtrips for business providers;
Providing assistance to the Hotel’s management in trips across Russia and CIS & Baltic countries;
Participation as a representative of the Hotel in workshops and exhibitions, and in other events to be approved in the course of the year;
Organizing a stand for the hotel, work in exhibitions: providing within a workshop/exhibition a person in charge of the Hotel product presentation;
Creation and support of a web page of Hotel in Russian language within the Season’S web site;
Publishing detailed information about the hotel on web sites of the important FIT agencies and tour operators in the СIS travel market;
Organizing monthly meetings with luxury magazines of Russia or others countries;
Providing vip-concierge services and private banking with special programs for their clients;
Monthly news mailing (according to the information provided by the hotel) to media;
Organizing publications in luxury press by barter basis;
Organizing special events for press: press-days, press-cocktails, individual appointments & interviews and other;
Organizing and accompanying of press-trips;
Organizing of individual arrivals of journalists;
Adapting press-materials to the Russian language (press-releases, brochures, etc.);
Selecting press releases;
Concept and assistance in professional film- and photo-making;
Participating in various public relations campaigns, special projects and cross marketing operations,
Other PR and press activities.
Normally, during the year we provide articles in top luxury magazines, web publications and several special projects (*) - subject if we have an active interaction with the hotel and regularly receive interesting topics for communication and organize visits of journalists and press trips.
* Special projets – as collaboration with the big brands, leading luxury spas, top beauty salons, restaurants, golf clubs, etc., cross-promotion in the area of luxury, competitions with web sites of top luxury magazines, participation in events organized by prestigious partners and etc.